Dear readers, I wrote about ‘Branding’ and how important a website is for your business in my previous article. Now I have writtern about how ‘Local listing’ and ‘Social media’ builds your relationship and trust with your patients.
Missed it out? Dental Marketing Strategies.
What is local listing?
Local business listings are online portfolios that contain information about your business, such as your name, address, phone number etc. Google business listing, Justdial and Yellow pages are few example. It helps local people to find you online.
What is social media?
Websites and applications that enable users to create and share content or to participate in social networking like Facebook, Instagram, Twitter and LinkedIn etc. It helps in building your brand/practice, customer loyalty and engagement.
3. Quantity and Consistency with Directories – Think Local
This research includes looking at directories, like Justdial, Practo, Lybrate etc.
Directory management is the third most important aspect of local internet marketing. That’s because Google uses directories as checkpoints. The more often they see your information in these directories, particularly local related directories, the more credible your website will be. More credibility means higher rankings.
The key information on each proﬁle is your (N)ame, (A)ddress, and (P)hone number, or NAP. It’s essential to make sure that your NAPs are consistent across directories. That’s because even small differences can trip up Google.
Here’s an example. Suppose you list your address as “123 Main St., Block 103” on one directory, and “123 Main St., Block #103” on another. That extra pound sign means Google won’t recognize them as being the same address. In other words, you won’t be beneﬁtting as much as you should.
What many dental practices don’t know is that some directories will lift data from other directories. This means that your NAP might end up on directories you didn’t even know about. That’s a good thing as long as your NAP is consistent. Otherwise, it’ll just further confuse Google. Again: consistency is essential.
Quick Fact: 97% of consumers search for local businesses online.
You don’t need to worry about out-competing a dental practice on the other side of the country. What you do need to worry about is the dentist a few blocks away. Dentistry is a locally based business; patients are usually people in the neighborhood. You have to make sure that they ﬁnd you, not your rival.
Don’t just set up a proﬁle on Google Places and leave. This is something that represents your practice, so you want to make sure that it looks its best. You can start by uploading a photo of your ofﬁce building. Patients who see this will know what to look for when they come in for an appointment. You should also include some of your keywords in the proﬁle’s description. Another technique is to add links to review sites. This reminds visitors to leave reviews, and makes it easier for them to do so.
There are also dental review sites. Make sure that you keep these sites updated with the latest information about your practice. That way, patients who use them for reference will have the most accurate information.
Here’s a cool secret: optimizing your website and having a presence on local directories can build off of each other and give you more online visibility.
The strength of your local SEO for dentists is connected to the presence of positive patient reviews. Reputation management can help you get the most out of these reviews.
You can also read ‘7 Benefits of getting featured in Dental Magazines‘
Social Media Strengthens Relationships
Quick Fact: The 80-20 principle still applies to social media. Only 20% of what you share should be self-promotion.
Social media involves a lot more than just scheduling posts. It’s about strengthening your relationships and extending your circles. Nothing else makes it so easy for you to interact with your patients a few times a week. Most dentists are already using social media. If you aren’t, you need to start. Get out there on Facebook, Twitter, Google+, LinkedIn, and all the other mediums!
Social signals are what you get when somebody likes what you post on Facebook, or ‘retweets’ what you post on Twitter. Google takes notice of social signals, which is why they play such a valuable role in strengthening your website’s trafﬁc and credibility.
Referrals are another benefit of social media. Happy patients will share their experiences of your practice with other people on their network. This can translate into even more patients and act as ‘online word-of-mouth’ publicity.
As you get older looking after your oral #health may become harder. Mobility issues can make #brushing more difficult or certain medications can leave your #mouth dry. Find out more about the challenges you can face and the solutions you need below!https://t.co/VjGN7v2eGV— OralHealthFoundation (@dentalhealthorg) July 8, 2019
You can also use social media to tell patients about new developments on your site, like blog posts. Doing so, can drive more traffic to your site, and help maintain interest in your practice.
You have to be active to get the best social media results. This means searching through the different networks. You can arrange it so that if someone in your area talks about having atoothache on Twitter, you can be the ﬁrst one to ﬁnd out and respond. You’ll get to the patient right when they need you most.
With social media, you can have patients advertise your practice every time one of them steps inside. When someone enters your practice and checks in on sites like Justdial/Yellow pages, Practo, and Facebook, more people will learn about you. You can even encourage patients by offering specials to those who do check in.
The more often you update your social media proﬁle, the more valuable it will be. Make posts that are informative, thoughtful, and that provoke discussion. When in doubt, go for a laugh. A funny image can go a long way.
Remember: dentistry is a personal industry. Getting your patients to know you better will make them feel more comfortable and less anxious when they visit you!
Get Involved with the Community
If you own a dental practice, your business will likely rely on the local community to provide your patients. This means that getting involved with your local community is extremely important. There are a ton of ways to get involved including: attending community meetings, joining committees for your local school system or youth center, and participating in fundraisers for various charities.
As a business owner, you can expand your network through many different ways. For example, you can go out and attend events, or sponsor a charity, or even donate time. Whatever method you choose to use, building a relationship with a potential customer is the goal.
This gives you a great opportunity to build your brand. You want to make sure to create a positive impression that will stand out in the minds of your customers, and you can do that by creating a personal connection with your audience.
Build a Community on Social Media
Social media is becoming an increasingly popular way of reaching new people and building relationships. However, it has become much more than just a tool for building connections. It can help you gain a greater following and make you more approachable to clients, making them feel more comfortable with you.
Facebook is a social networking site that allows users to connect with friends, stay in touch and generate conversation. It is a great place to reach out to your community of patients and to offer up updates and information. This is a great way to collect patient reviews of your practice, as well.
If you’re trying to create a brand, it helps to have a website that reflects who you are and what you stand for.
Use Content Marketing to Offer Value
Content marketing is a way for companies to share their knowledge and expertise in order to inform, educate and attract consumers. Content marketing in the form of a blog or FAQ gives you an opportunity to regularly add new content (and keywords) to your site, increasing your overall ranking and sending more traffic to your site.
Growing your practice isn’t just about attracting new patients. Keeping your existing patients in the loop about their appointments is a great way to make sure they’re getting the care they need. Reminders, even those that go beyond just a call, help patients stay on track to keep their appointments on time and prevent them from falling through the cracks.
Reminder systems are usually of two kinds: Physical and electronic. A postcard is a physical reminder that is a good option for reminding people of upcoming appointments. Electronic reminders include emails and text messages.
Dental Patient Marketing
There are lots of different approaches for marketing your practice, and all of them work. As long as you take your time and put in the effort, you’re going to find a way to make it happen.
The biggest problem for most practices today is that they are only doing things that work for them. Many don’t put their patients first and that makes them look bad in comparison.
Need a little help creating a comprehensive marketing plan or PPC campaign for your dental patient marketing? We’ve got the experience and the enthusiasm to help you. Contact us to learn more.
Please do leave comments below for more clarification!
The opinions, findings, conclusions or recommendations expressed in this article are those of the author and do not necessarily reflect the view of DentalReach.